The Ten Commandments of the Trusted Advisor

1) We shall always do what is in the client’s best interest and will make and/or implement only recommendations suitable for the client.

2) We shall act as fiduciaries, the highest legal standard of care.

3) We shall not charge commissions and will not sell products.

4) We shall fully disclose potential conflicts, if any.

5) We shall invest our personal assets under the same investment principles as those employed on our clients’ behalf, and in the same or comparable securities.

6) We shall develop recommendations and select appropriate products and services, based on the available suitable alternative(s), which shall reasonably integrate with and achieve the client’s goals, needs and priorities.

7) We shall exceed the minimum continuing education requirements to remain competent as a CPA/PFS, a CFP®, a CCPS, and a Registered Investment Advisor, and shall only perform services for which we are competent.

8) We shall not disclose any nonpublic personal information to any third party unless we have the express written consent of the client, or as required by a legal proceeding.

9) We shall abide by the ethical standards of the American Institute of Certified Public Accountants, the Board of Standards of Certified Financial Planners, the National Association of Certified College Planners, the Financial Planning Association, and the National Association of Personal Financial Planners.

10)  We shall provide all services with integrity.